1- Not doing competitor analysis
2- Expecting success without providing sufficient stock, model and color variety
3- Lack of creative, that is, poor quality or insufficient product images, no product videos
4- Traffic, conversion, number of members, number of orders, etc. trying to move forward without setting goals
5- Not paying enough attention to SEO
6- Not being able to provide customer satisfaction by being inadequate in warehouse and operation management
7- Preferring a complex interface, moving away from simplicity
8- Not being able to form a strong team,
9- Being impatient, taking work lightly
10- Not being original, x companies sell, I sell too, being on their minds