1 – Prioritize Themes in the Shopify Theme Store

Shopify theme developers sell on many platforms such as Themefroest. You can purchase a theme for your Shopify store from many other theme marketplaces too.
However, we highly recommend themes from Shopify’s theme store.
One of the main reasons for this is because Shopify carefully reviews all submitted themes. So you can be sure that you are purchasing a quality and safe theme.
Another reason to prioritize themes in Shopify’s theme store is to make sure you get regular updates and quality support.

2 – Product Pictures And Catalog Size

Users can easily filter their selections in the theme store which saves users the trouble of manually searching for themes. Finding the right theme for your catalog is important because it helps you manage your product pages and showcase them properly to your buyers.
If your business sells products such as women’s clothing or perfumery, it’s likely that you’ll be able to view a lot of your products, create subcategory pages, add search and filter options, etc. in your theme. Other than that, if your business doesn’t have a large product catalog and only deals with a few products, themes designed for large catalog sizes are unnecessary for you.
The next thing to consider after the product catalog size is how your product images will look in the theme you intend to use for your eCommerce store. The theme developers of the Shopify store upload high-resolution images to their themes, which allows users to control how their products will look in the theme.
There are many free Shopify themes that offer a large section to showcase your product images. In contrast, some themes have limited space to upload your images. Decide what best fits your business needs.
For example, clothing, jewelry, cosmetics, etc. e-commerce stores that deal with such a store would need a theme with a large section of product images.

3 – Mobile Friendly Theme Selection

When deciding how to choose the best Shopify theme, please consider whether it is mobile friendly or not.
Statista measured the percentage of worldwide mobile and website traffic from Q1 2015 to Q1 2021 and found that over half of all internet traffic was a mobile device user.
With a mobile-friendly theme, you can significantly increase the reach of your target audience and bring new customers to your store. With lightning-fast, easy-to-click buttons, well-displayed images, and mobile-friendly checkout, your sales can grow quickly.
Make sure a customer can easily add the item to their cart and checkout on mobile.
Also, keep in mind that with Google moving to mobile-first indexing in 2020, their crawlers are treating all websites as mobile devices. Thus, when you choose a mobile responsive shopify theme, it will help your e-commerce store rank higher on Google.

4 – Sector Type of Theme

The type of industry your store is in can have a big impact on the design you choose. A perfume or fashion store will have a very different look and feel on a camera or electronic Shopify site. Fortunately, in the Shopify Theme store, you can filter the available themes by industry type and easily purchase the theme you want.
Be careful when reviewing other themes to see if there is an opportunity to update a theme. This way, you can make your site stand out from your competitors and stand out well.

5 – Your Budget

If you’re just getting started with Shopify, free themes are the best choice. Contrary to popular belief, free themes are not bad or useless.
In fact, free themes give you basic features and customization options. For example, a product page, checkout page, navigation, etc.
This is enough to start an online store, but if you are growing and detailing your store, you should use a paid theme. Why is that?
Because free themes don’t give you all the tools you need. Paid themes; It can provide features such as up-sells, cross-sells, newsletter opening options, product swatches, and more, without using an extra app.
You don’t have to use your entire budget to buy a theme. Remember, premium themes are not a priority for your store. They add more features to your website. If your budget doesn’t allow you to invest in a premium theme, choose the free one first. You can always replace it later with a paid theme.