1- Your Google Ads strategy should be ready on paper. How much should the brand’s Google Ads budget be? Which advertising strategies should be implemented? What is the conversion rate estimation of the advertising strategies to be applied? Such questions and predicted answers should be ready.
2- You must have determined your advertising purpose and calls to action, and the advertisement texts you will write must be compatible with your campaigns.
3- Search volumes and keyword analysis should be done.
4- Your Google Ads account must be linked to your Google Analytics account, conversions and events must be set up, and setups for smart campaigns must be made.
5- You need to check the landing page. Since the ad you place on Google will go to your website or application, it must be opened before 5 seconds and directed to the right product or page.