1- New and Returning (In this section, we can see important metrics such as session, time spent on the page, revenue, e-commerce conversion rate of new and returning users, and we can make comparisons with previous months and periods)
2- Frequency and Recency (It is an important behavior report that tells us to take actions to increase it when we see the frequency of the total incoming sessions, and the analyzes with low frequencies are high)
3- Engegament (Again, it is one of the important reports, it shows us how long the total sessions are on our page, allows us to compare low and high-duration sessions)
4- Session Quality (It is a nice report that combines the frequencies with the channels, and besides showing the sessions with and without action; it is the report where you can find answers to questions such as what percentage of your users have low sessions?)
5- Conversion Probability (It is still in Beta version and it is the report where you can find answers to questions such as which channels provide the highest user interaction, which keywords and campaigns you can provide the highest conversions for)