You go to an unfamiliar town and imagine you are asking the question who ask an ordinary person on the way, “Where can I eat something here?” We do not know what the answer to the question will be, but we are sure that the person who answers the question will recommend you his favorite or trusted place. You might think that Google proceeded just like that in the first place. First of all, it will look at how much your brand’s name is in the internet universe, but since it is not a biased search engine, it will not plan its ranking accordingly. User experience is essential for Google. It will first look at many metrics such as bounce rate, page/session and average session duration of the users coming from the pages that refer to your site, then pay attention to the conversion rates and give you a note here. By doing all these, you can reference Google, but you cannot explain yourself to Google without doing technical SEO and on-site SEO. That’s why when you set up a website, it can’t talk like a baby at first. All he needs to speak is technical SEO. When technical SEO is applied, it starts to talk, that is, to explain its problems to search engines such as Google, and to introduce itself gradually. Although the biggest factor affecting ranking is references, the right basis for the continuity of the ranking, namely technical SEO and on-site optimizations is essential.