Yandex stats say that 104 million users visited the site in October 2021😲 If you see results from Yandex when you look at traffic sources for your brand, it means it’s time for you to do yandex seo😉

1- Yandex is one of the largest search engines after Google. It is a preferred search engine in countries such as Russia and European countries.

2- Use Yandex Webmaster Tools. Just like Google’s Search Console, Yandex has the “Yandex Webmaster Tools” tool that it offers to its users. As in Search Console, you can access metrics such as click-through rates, impression rates, see browsing statistics, mobile usage, and analyze your brand’s status in Yandex browser.

3- Do technical SEO. The areas that Yandex attaches the most importance to in technical seo; Header tag, title tag, meta keywords (Although Google no longer considers it, Yandex still attaches importance to meta keywords), url keywords.

4- Increase site speed and user experience, use yandex metrics. Another issue, of course, is the site speed and user experience like Google. In Yandex, it places great value on sites with high site speed and good user experience, and sees it as perhaps the sum of all other influencing factors. You can use yandex metrics to make the user experience better.

4- Focus on Header. Since users usually spend more time at the top of the site during their visit, posting the areas that may attract or react to the visitors at the top of the site will be a move to increase the session duration and will positively affect your yandex seo.

5- Increase your domain authority. Factors such as domain age and domain expiration times are important for Yandex seo. Because this will show how much history our brand has and how much we trust our brand with domain expiration time and that we have made long-term investments.

6- Create original content and use voluminous keywords. And of course, the most important issue is producing content. Correct, quality and content-rich pages have always been the apple of the eye of search engines. The same is true for Yandex. Speaking of content, you can examine the keywords and volumes used in the Yandex search engine via Yandex Wordstat, which Yandex has presented to us, and you can determine your roadmap in this direction.