In order for your website to be valuable by search engines, you need to regularly produce quality content. Creating content that complies with SEO rules is always more valuable than content that is randomly prepared. Swipe now for 7 items you need to apply to prepare quality content.

1. Do keyword research
   You should definitely do keyword research on the category or topic you will produce content. Using keywords with high search volume while producing content will make the content you produce more valuable. You can use the “Keyword Planner” on Google Ads for free to research keyword volumes.

    

2. Plan for keyword density
   After you finish your keyword research, you should determine one main keyword that you will write for the topic or category, and place long-tail keywords next to this main keyword. For example; If you are going to produce content that focuses on “car”, you should include high volume long-tail keywords such as “car prices, car models, rent a car” in your content.

    

3. Choose an eye-catching headline
   No matter how high-quality the content you produce, if it does not have an interesting title, it may not see the necessary value. Therefore, before starting your content, determining your main title and sub-titles that will be included in the content will determine your roadmap. Make sure to take advantage of the keyword research you have done while determining the title, and do not forget to publish your title according to the <H> tag rules.

    

4. Pay attention to the spelling rules
   Spelling mistakes are never acceptable in quality content. While the search engines are examining your content, remember that you can understand the end of the sentence, the beginning of the sentence, whether it is a question sentence or not, from the use of spelling rules. If you are preparing your content on word, you can do a spelling test.

    

5. Use specific sentences
   If your content contains duplicate sentences from different articles, unfortunately, you will not be able to obtain quality content even if you apply all the elements we have mentioned or will specify above. The originality of your content is paramount.

    

6. Make links
   In the content you produce, you can make links that will send some of your keywords to a different article or category. Be sure to use these links towards the end of the article to reduce bounce rates. In addition, you should make the links so that they do not exceed 1% of your word count.

    

7. Determine the reading time
   After determining your content, do not forget to add average reading time to the preview of the article or its listing on the blog. Reading times are important for user experiences. Long read times do not increase bounce rates, discouraging fast-research users. Therefore, it is an important criterion.