Pinterest is one of the social media platforms that has increased in popularity especially recently. Don’t forget to do your Pinterest SEO to increase your visibility on Pinterest.

1- Keyword Research
Don’t start posting without doing keyword research. It is especially important to discover and use longtail keywords. You can do free keyword research on “Keyword Planner” using your Google Ads account.

2- Perform Competitor Analysis and R&D
Keep in mind that although your goal with Pinterest SEO is to increase your Pinterest visibility, it’s also to get a share of your competitors’ visibility. Therefore, do not forget to do the R&D of the parts that your competitors pay attention to when sharing, the quality of the pictures and videos they share, and their explanations.

3- Connect Your Website to Your Pinterest Account
Remember that one of the purposes of doing your Pinterest SEO is to drive traffic to your website. The link of your account to your website is important for users who visit your Pinterest account to visit your site after your posts here. In addition, since Pinterest has a high authority, linking will have a positive effect on your site’s authority.

4- Use Your Pinterest Profile Name and Descriptions from Target Keywords
When creating your Pinterest profile, make sure your username is SEO friendly. This is because your username is in the URL. Another point to consider when creating your Pinterest profile is the about section. In the About section, be sure to use the keywords that include the names of the products or categories that you are strong in in the sector you are in.(such as Home Decoration or Women’s Pants.)

5- Create Rich Pins, Boards and Position Keywords
It is very important that you create keyword-rich pins and boards and also position keywords in their descriptions. The keywords on the boards will help you explain your brand to the Pinterest algorithm. Remember that you must position your website address in your pin descriptions.

6- Optimize Your Images and Videos
Try to keep your images in a 2:3 or 1000px x 1500px aspect x aspect ratio. The Pinterest algorithm loves vertical images so this is the ideal aspect x aspect ratio. It will also be useful to put more than one image on your pins. Also, be very careful that the pictures and videos you share are of high quality.