Marketing Tips for Special Days and Weeks in E-Commerce

Achieving the desired result in e-commerce on special days requires special studies. It is very important to establish special strategies and apply different marketing techniques on these dates when customer behavior is different from other days. Here are some things to consider at this point:

Identifying the Target Audience Correctly

It is very important to determine the marketing strategy for which audience on which special day, in order to increase the sales figures. Since not every special day is for everyone, the target audience should be determined correctly. For example, it would be unreasonable to prepare a sales campaign targeting children on Valentine’s Day. Therefore, it is necessary to determine the factors such as gender, age and occupational group that the special day addresses. Setting up a marketing strategy to cover everyone on special occasions will only waste your time and money. After determining your target audience correctly on special days, you will be able to publish the ads you have prepared in the right channels, with appropriate advertising models and fictions.

Highlighting the “Special” Side of Days

The feeling that e-commerce sites should make customers feel on special occasions is the feeling of “urgency”. However, in this way, it will be possible to reach high sales figures that take weeks or even months. To ensure this, you need to emphasize that the special day in question is an unmissable “special” that comes once a year. It is also important for the user to place an order before it’s too late and to make him feel that today is an opportunity that cannot be missed. Thus, you can direct users who visit your site to shop. The “sense of urgency” given to potential customers will encourage them to make quicker decisions.

Determining the Categories and Products to be Sold

You can prepare campaigns for certain products or all products that you have sold on special days that are known and preferred by everyone. The point to be noted here is that each special day has its own product or products. Therefore, marketing strategies should be planned for these products. For example, it would be a right move to prepare campaigns that will highlight products such as flowers, jewelry or accessories on Mother’s Day.

Identifying Deals and Discounts

Determining the scope of the campaigns, discounts and advertisements you will make on special days and emphasizing what these elements will bring to the customers will increase the success rate of your strategy exponentially. Determining the opportunities to be provided to customers will help the success of the advertisement as well as the correct stock management of the products. We recommend that you do not limit the opportunities you will offer to your customers on such special days to a few types, and keep the options wide. For example, offering your customers discount coupons or checks, buy one get one free and free shipping will increase the success of your marketing campaign.

Social Media Marketing

One of the factors that increase the success of a marketing strategy is undoubtedly the work done in social media applications. Including social media, which has an important place in people’s lives, in your e-commerce marketing strategy will positively affect your sales and customer ratio. After determining the right target audience, organizing advertising campaigns on the right social media platform will increase your sales figures. There are a few points to consider when preparing these ads.

Preparing appropriate visuals for your campaign should be one of the first steps you will follow. It is clear that a campaign without an image that will attract the attention of customers will not be successful. For this reason, you need to pay attention to preparing an original, creative and eye-catching product image.

It would be a very good choice to make use of videos while preparing your advertising campaign and to try to reach your potential customers through videos. One of the most important elements that increase user interaction on special days is to use specially edited videos. With videos of 15, 30 or 60 seconds, you will be able to attract a large number of customers to your site.

Since the people you interact with on social media will be limited by your number of followers, you need to share the ads you have prepared for special days and weeks in order to reach more people. In this way, you can reach your ad campaigns to more people.

Having others introduce the images or videos you have prepared for special days and weeks is one of the important options that will contribute to your sales strategies. For this, for example, you can get help from influencer accounts. You can increase the number of people your ads reach by making an agreement with influencers with many followers.

Advertising campaign on social media