Running email marketing campaigns for your Shopify store isn’t easy. Small business owners need to grow their email lists, create engaging text, monitor engagement levels, manage campaigns, all while growing their ecommerce businesses. That means a lot of work.

Your e-commerce email marketing strategy should help you personalize your communications with your buyers, drive more sales, and build a loyal customer base. Let’s take a look at these applications together, maybe you can find the right one for your business.

Omnisend

Omnisend, the omnichannel provider with a strong focus on e-commerce, deserves to be number one on our list. This handy tool provides a set of automated workflows targeting different stages of the customer acquisition journey (browse abandonment, cart abandonment, order confirmations, etc.) as well as some very cool email features such as gift boxes, scratch cards and other incentives. presents.
Beyond email, Omnisend also lets you send SMS, push notifications, Facebook and WhatsApp messages. Plus the ease of integration with Shopify. You can create a registration form in Shopify that automatically connects with your store (unless you’re using a third-party template, then just add some code to your site). The email editor also lets you automatically add products from your store directly to your email. Scratch cards, gift boxes, and “wheel of luck” registration forms are transformation-oriented Omnisend-specific features. It’s also a big plus that the free plan offers unlimited subscribers (though remember that you can only make up to 250 contacts per month).

HubSpot
HubSpot offers a powerful and easy-to-use platform that can help you take your email marketing to the next level. With features like Automated Campaigns, contact lists, and customizable templates, HubSpot makes it easy to create and send high-quality email campaigns that engage your customers and deliver results.
Plus, their integration with Shopify makes it easy to track sales and measure results. If you are looking for a way to improve your email marketing efforts, you may prefer to use HubSpot.
HubSpot’s email marketing platform is built on the CRM platform so your customer data will always easily power your emails.
HubSpot also runs A/B tests to determine which content generates the most engagement and sales, and which subject lines drive the most openings. The software digs deeper into your data to reveal the most popular content, when and who opened each email. With this kind of valuable data, you can create new email marketing campaigns that will significantly increase conversion rates.

sendinblue
Sendinblue is a marketing automation platform that allows you to send email campaigns, run SMS campaigns, create landing pages or promote your business with paid ads.

When it comes to basic email marketing functions, the platform offers an editor where you can create a large number of ready-made templates (more than 40).
The editor also comes with free stock photos (around 200), a built-in image editor, and the ability to view individual items based on buyers who meet certain conditions.
Sendinblue includes automated workflows that are categorized by their goals: to increase engagement, drive more traffic, increase revenue, or build relationships.
The workflows you can create using this tool can be very helpful. However, if you’re just starting out, the editor might sound a bit intimidating. It was also very difficult as it didn’t let you choose where to place each element in the design. Therefore, if you are going to create an advanced scenario, you must have a very long, vertical workflow that can be difficult to analyze.
Sendinblue offers a convenient free plan with unlimited subscribers with a limit of sending up to 300 emails per day.
It also has two main paid plans that offer unlimited contacts but have limits on features and sending volume.
The Light plan starts at $25 per month for up to 20,000 emails per month and automation for 2,000 contacts. The premium plan is priced at $65 per month. There is also a special priced plan called Enterprise.

Privy
With over 24,000 reviews and a rating of 4.6, Privy is the most reviewed email marketing app on the Shopify App Store. It is specifically designed to help small e-commerce businesses get started with email and increase their sales.
Privy not only lets you send one-time newsletters and promotions, but you can also set up automated emails that work for you 24/7: cart abandonment emails, customer recovery emails, and purchase follow-ups help you interact with your customers. can help and increase sales automatically.
Use a prebuilt template or drag and drop editor to create beautiful emails that stand out. Once you know the basics, you can use segmentation to send more relevant messages to your subscribers. You can segment by purchase history, last seen, country and much more.

Apart from its email marketing capabilities, Privy also helps you build and grow your email list with pop-ups and on-site images. Add free shipping bar to improve conversion and average order value and try Custom Text to get started with SMS.
The Privy platform is truly an all-in-one solution to help you grow your e-commerce store from $0 to $1 million. With best-in-class support, a free 15-day trial to get started, and plans starting at just $15 per month, Privy can be your favorite app, all in one app.

keyboard
With 4.2 stars and over 1300 reviews, Klaviyo is one of the top email marketing players in the e-commerce space for bigger brands.
Klaviyo provides customers with everything they need from A/B testing, advanced analytics and over 100 integrations with the best ecommerce tools.
Paid plans for email marketing start at $20 per month, but SMS plans are also available. Klaviyo has advanced segmentation capabilities, dynamic forms, and the ability to automate and customize messaging.