1- Robots.txt: An important file organized to manage crawling on sites. We block pages that we do not want to be crawled by robots.txt.

Sitemap: It is an important part where we determine the frequency and importance of the pages we allow to be crawled, and indirectly manage the crawl budget.

Canonical: It is a must-have tag so that the pages on the website do not become duplicates.

Meta Keywords: This is the area where you need to position the keywords you target in order to appear in related searches.

2- Title: Titles are the part that gives priority information about the content of your site in the search results.

Description: Descriptions are the important parts in the search results that give a brief information about the content of your site.

Hreflang: These are the must-have tags to prevent language problems in multilingual sites.

Serp: In search engines, it is the page where the results appear when a search is made.

Index: The fact that a page is included in the serp order is called indexing.

3- Backlink: It is a link coming from other sites as a reference to the site. It is known as external linking.

Do-follow: Links with this tag are crawled by Google bots. It is used for links from the site to the outside of the site. Links with the do-follow tag given outside the site are crawled by Google.

Crawling: It means crawling the site by Google bots.

Anchor Text: Words that have a link. It contains a link, it is used when linking within the site and linking off the site.

4- Black Hat: It is a Seo method that is done to get results quickly in search engines, but the results are definitely penalized.

Volume: It is the monthly or annual search volume of keywords.

Keyword: It refers to the important words that we want to rank higher in searches.

SSL: It is not directly related to SEO but directly affects SEO. It is the most important certificate that shows that the website is a secure connection, both to search engine bots and to users.

5- Focus Keyword: Focus keywords are the whole of the search results that we want to target with derivative words. Focus keywords refer to high keywords in terms of volume and competition.

Long Tail Keywords: It means long tail keywords. It gives faster results because it has less competition than normal keywords. Long tail keywords bring your brand together with potential customers.

Short Tail Keywords: It means short tail keywords. It involves a lot of competition, it is difficult to rise, but success is achieved with long-term studies.

Link with UTM: Not directly related to SEO but important for tracking results. UTM link; It is the link where the source can be measured.

6- Crawl Budget: Crawl budget. It is known as managing the crawling of the site by Google bots.

On-Page SEO: It is the optimization of the pages on the website.

Off-Page SEO: Off-page optimizations. Examples of these are social media accounts and backlinks.

No-Follow, Noindex: These are the tags used to prevent your site or page from appearing in search engines.

7- Breadcrumb: It is part of the site hierarchy. It is an important element for users to return to the previous page and for search engine bots to better understand the site.

Sitemap for Users: It is the part that provides information about the site content for users and search engine bots.

Intra-Site Linking: It refers to linking between pages, categories and products that support site authority and support positions in search engines.

Broken Link: It means broken link. It is also referred to as the links given to the page that falls into 404 or the wrong links. Google bots detect these links as spam and cause ranking loss.

8- Page Rank: It is the page authority score.

Alt Text: These are the sub-texts that are determined especially for explaining the images to the search engines.

404 Error Code: In general, the errors that come when the content of the page is deleted, the link is changed or disabled is called 404.

301 Redirect: It is the process of redirecting 404 error pages to the relevant URLs.

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We’ve gathered the 30 most important metrics for SEO🤓