Should you use images as ad creative when doing digital marketing? Or is it a video? The answer to this question is directly related to the target audience to be determined at the level of the campaign created. In brand awareness ads, it will be difficult to describe your brand or collection with pictures, since you are advancing on the basis of the new user, so we recommend using video. It would be pointless for you to show a video to a user who has not received a video. Since this audience is more inclined to buy, it would be a better option to display the product directly from the catalog and proceed through the picture👌