In order to go after the goals, it is necessary to create a goal first🤦‍♂️ It is really sad that many small or big brands do not have any goals at the end of the month or at the end of the year. So what should these goals be? And by whom should it be determined? In general, target metrics should be determined by the agency, since it is the agency side that can observe many metrics at the same time and know their compatibility within each other. If we need to give an example of a few target metrics; traffic, e-commerce conversion rate, turnover. The party that needs to set realistic responses to these goals should of course be a brand manager or brand owner. Of course, the number of target metrics that need to be determined reaches 40 according to the Business Plans we have made, it is impossible to count them one by one😅 But one day, brands that have the chance to work with us will definitely learn how to set targets.