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Broad Targeting vs. Narrow Targeting

Detailed targeting can be made especially for Meta ads. So how wide should I keep my target audience while an ad is coming out? Or how narrow should I narrow my target audience? This will vary depending on the type of audience you use, the type of user (new or old user) or demographic. If you are using a custom target audience, you are narrowing down the audience since there are already “people who interact with your brand”, but if you are going to use the registered target audience, you need to get the balance of your budget and target audience right. It is correct to broadly target new users, but it will not be right to target a very large audience with minimal budgets. In addition, in broad targeting; ad learning, optimization and calls to action are of paramount importance. You can send us a message to get more detailed information, not to waste your budget on ads and improve your advertising revenue👋

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