As the name suggests, the SMS, Push and Mail messages we send are delivered to our entire audience. In general, it will be more beneficial to send bulk notifications in campaigns that interest the entire audience. If the segment is; For example, it can be interpreted as delivering the notifications of campaigns concerning women’s products only to consumers of female gender. As your segment structure develops, your competence in CrossSelling or top product sales will increase, your CTR rates will increase, and your income from push, mail or SMS will increase