Yes, Instagram was first developed under the name “Burbn”. Kevin and Mike laid the foundations for the practice, deciding on the name Burbn to be Systrom’s favorite drink, Kentucky whiskey, thus the practice’s abbreviation for Bourbon whiskey became Burbn. However, after a while, they decided that the application was much more complex than they thought and changed it to the name Instagram, which is a combination of the words “Instant” and “Telegram”.