It is proof that geography is not destiny👏 Sometimes it is necessary to remove extensions such as fashion, market, kitchen or home from brand names, what do you think?

Kartal Makarna; It was founded by İsmail Hakkı Ulukartal in 1928 in İzmir Kemeraltı. In a short time, it became one of the important brands and started to produce 15 tons per year, but due to the economic crisis in the 1990s, the company entered a difficult period. In 1992, the closure of all production facilities was on the agenda.

In this difficult situation, they would either close the brand completely or sell it for nothing. During this period, Kartal Makarna asked Nur Demirok for help in recreating its brand identity. Demirok first started with the name, Kartal Makarna changed its name to Pastavilla.

Pastavilla officials went to Italy, the country where pasta was born and brought pasta molds that are not available in Turkey. Later, a logo consisting of wheat and sun was designed in the colors of the Italian flag. Finally, Hugo Reggie, who had nothing to do with marketing, was appointed as the company’s marketing manager as he only had an Italian name. Reggie, who is of Italian origin from Izmir, started to be introduced as the “Pasta Master”.

Pastavilla started to attract attention from consumers and Koç bought all of the company’s shares in 1995. Afterwards, Pastavilla’s production increased from 15 tons to 50 thousand tons per year. Today, Pastavilla is one of the leading pasta producers in Turkey. This brand, which has come to the fore with its innovative ideas and innovative products since 1992, continues to export to nearly 100 countries.