Engagement rate; It is the ratio that shows how much the content you produce for social media is perceived by your target audience. It is one of the most important metrics for your brand. Sometimes you see pages with very few likes even though they have a lot of followers, and we have to say good luck to those pages 😓 because this means that the engagement rate is very low, or on the contrary, even though there are few followers, there are too many likes and comments. We see these pages on the receiving pages, and we should sincerely congratulate these pages for their good engagement rates. The metrics that make up the engagement rate are; likes, comments, saves and shares. engagement rate; It is calculated by dividing the number of interactions with the content you produce by the number of impressions. To increase our engagement rate and see the rest of useful content, like, comment, save or share this post with your friend 😇