While some brands allocate serious budgets to Google Ads, some brands prefer Meta Ads. So how should we make this channel distinction? According to which variables should Google or Meta Ads budget be determined?🤔 Depending on metrics such as industry, service, product, brand, the budgets that should be allocated to these channels vary. If you are in the service industry and have a structure that meets instant needs, you should focus entirely on Google, just like a locksmith. If you are selling multi-brand products, it is beneficial to use Google and Meta Ads channels equally. If you are a unique fashion brand, it will be more beneficial to progress with Meta Ads. 👌 If you want to invest in the most appropriate channel with the right budget for your brand, send a DM to our experts 😇