When it comes to SEO work, the first thing that comes to mind is the optimization work for the Google search engine, but SEO is not only about Google, if you have marketing activities in the CIS region, you may need to do Yandex SEO, if you have an active social media use, SEO work for your social media accounts Doing so will greatly benefit your brand. It is important for your brand to do Application SEO (AppStoreOptimization and GooglePlayOptimization)

1- Application Name: It is the most important issue for application SEO. If you want to be at the top of the search results, first of all, you should pass the keyword related to your industry in your application name. For example; When you type “Shopping”, you will see applications with the words “Online Shopping” & “Shopping” in the application names👌

2- Application Description: It is the second most important issue after the application name. In this section; By doing keyword analysis related to your industry, you should decide on keywords with high potential and write an understandable application description. In the statement; Talking about your category range, campaigns, production range or services at length will be of positive benefit🤌

3- Logo and Application Images: Although the application logo is not directly related to SEO, it is very important in terms of brand integrity and user experience. User experience; Since it has a great place for SEO, we wanted to put this topic in the first 3 items 😇 Your application promotional images should be intriguing and interesting. In addition, it will be very useful to write the services you offer, in-app advantages, ease of use and privileges in a short way ✌️

4- Application Comments and Evaluations: In short, we can call it feedback, that is, user experience. The easy-to-use, fast and user-friendly nature of your application allows you to receive positive evaluations and positive comments. Since app markets give too much importance to feedback, if your score is high, you will be at the top of the search results 💪

5- Other important issues are; The application category selection is the number of downloads, the rate of active use of the application by the downloaders and the rate of removal. Do not forget that empathizing with these metrics while designing and publishing your application will provide indirect benefits for application SEO 🙋‍♂️