Some brands are remembered with their commercial music or commercials, some with their innovative products, and some with their influencers👌 In the heat measurements made on Gucci creatives, the attention is high on the brand when the logo is used close to the face and there is a low attention where it is used away from the face. Also, when we look at the heatmaps, we can clearly see that consumers focus on the face of the model first, then the whole picture and the logo🤔 This tells us that; The impact of your influencer on your target audience is important. Therefore, hope for the best but prepare for the worst from your influencer at the same time😅 Anyway, Our hearts go to Alessandro Michele and his design team who organized the production, also Harry Styles the young and dynamic face of Gucci ❤️