The marketing architecture required for brands should not consist of just investing in google and meta ads. When it comes to marketing architecture; you should consider many fields and media setups such as mail, push, twitter, tiktok, sms, third party software apart from instagram and google. It is not enough just to exist in these channels, the correct diagnosis, budgeting, communication language and marketing strategy for the brand will form the marketing architecture. Remember, it would not be right to expect success in an incorrectly constructed architecture.