Is it enough to have your brand in the marketplaces? Or should you only sell through your own website?

Some agencies; they may say that you just have to go through your own website. Don’t believe it, because one of the most important issues for a brand is “cash flow”. Therefore, the answer to the question would be to do both. You can earn money and create brand awareness by taking advantage of the traffic of the marketplaces, but while doing this, it will be in your best interest to always keep your own website one step ahead, for example, you can make more assertive campaigns on your own website and offer more affordable prices compared to the marketplaces, this will give you more money from your own website. It will allow you to gain the data of the sale.

If we recall an old post that is a good reference to this subject;

Your products are sold in the marketplaces, but the platform that sells the data wins. You only see the name, surname and address of the user who bought it, but you can never see which product he bought with your product, how much the total order amount is, how many pages he visited, which products, and how long he completed the order 🧐 So why “data gain”? is it important? If the customer’s phone number is registered in your e-commerce infrastructure and iys list, you can then inform him of your campaigns via SMS. Since you have the customer’s e-mail address, you can do e-mail marketing. If you have succeeded in getting your token, you can send campaign or information pushes when necessary. Most importantly, you can capture the customer identity and retargeting and remarketing. By including it in your loyalty programs, you can make it order constantly, or by continuing to sell in the marketplaces, a seller who gives a price 1 unit lower than you will come and be listed in front of you, causing your sales to decrease.