1- Using hard to compete and short keywords instead of long-tail keywords:
In SEO, one of the common mistakes is not paying attention to long-tail keywords . Using high-volume keywords seems to be more accurate, but high-volume keywords are very difficult to compete with. Since it is difficult to rank, its transformation will also be late. However, long-tail keywords have low competition and will increase the conversion rate as it will compare your site with the right user for your brand.

2- Carrying out auto backlink studies:
Backlink studies are important for websites. However, the backlink process is not a short process. Some companies use programs which are sold under the name of auto-backlink to shorten the backlink time. Rather than distribute backlinks with these programs, It would be better not to distribute any backlinks at all. Google algorithms work brilliantly and it is almost impossible to deceive the algorithm. For this reason, you should support the SEO process of the site with natural backlink studies.

3- Making wrong title and description selections:
Titles and descriptions are among the most important areas we use to directly describe the brand to Google. Therefore, it is important to create the correct titles and descriptions. You should use titles and descriptions that best describe your brand, website, services, products and categories.

4- Positioning deceptive words in the title section:
Undoubtedly, among the most important mistakes made is using interesting but deceptive words in the title section. Use of deceptive titles will increase your rank as it increases the initial click-through rate, but will increase the bounce rate too.This may cause you to lose rankings by Google in the future or even not to give your brand a chance again. Therefore, when using attractive titles, you should be realistic and avoid titles that contain only keywords that are high in volume but not related to your brand.