Retargeting is one of the indispensable fictions of the marketing architecture, but the concept of loyalty; It should be more important for brands. Since it is very difficult for the new user to gain shopping, the user is converted into a returning user, thanks to the loyalty programs to be created on the users who return to shopping, and the brand gains organic turnover. The best example of this is the Starbucks application. Many coffee consumers earn stars by using the Starbucks app, get free drinks with the stars they earn, and are motivated to shop more as they earn.

Also, did you know that users who pre-pay for starbucks’ app have $2.1 billion in total money they haven’t used yet?😱