Create What’s True To You – Adobe

In 2021, Adobe collaborated with singer Billie Eilish to create a digital marketing campaign focused entirely on creativity. The campaign aimed to increase users’ engagement and increase brand awareness of Adobe Creative Cloud, a set of applications and services for video editing, graphic design, photography and web development.

The target audience of the campaign was young content creators, from students to professionals. They achieved 1.4 billion reach, 22% global follower growth, and x3 higher ROI than regular roi.

In the campaign, Adobe wanted to show that anyone could use the tools used by the world’s biggest stars, and it was incredibly successful🤌

Everywhere – Spotify

At the junction of the moments; it becomes a cultural reference point for many people. Moments dominate popular culture, and it’s a very accurate way for people to communicate and even interpret events. In this campaign, Spotify tried to build a memorable relationship with its audience. For example; It was tried to convey that people who plan to go to the gym in the morning and prefer to sleep instead can be motivated with Spotify and it was successful ✌️

Think about your target audience’s pain points associated with your brand, namely, empathize. If you try to show how you do this in your campaigns, it will help your brand stay in mind and you can grab the attention of your target audience. You don’t have to use moments as part of your brand’s digital marketing efforts, but it’s helpful to create messages that speak the same language and resonate with your target audience.

Better With Pepsi – Pepsi

The campaign aimed to bring Pepsi to people’s minds when ordering fast food. As always in this campaign, Pepsi, targeting its biggest rival Coca-Cola, has partnered with fast-food chains and virally emphasized that when someone orders fast food, it is the right drink by associating the drink with Pepsi next to the food. Collaborating with McDonalds, Burger King and Wendys, the campaign reached a large number of people and, as a trend on social media, now people associate pepsi with images they encounter in daily life😲