Merchant Center launched in 2010 with Google’s shopping ads; Google Shopping is a free service where you manage product information for displaying your products on Youtube and other Google’s contracted sites.

In the Merchant Center, you can optimize the shopping feed, review offers, and easily manage your advertising strategy. You can also integrate with Google Ads, the Google display network and other advertising platforms, and set up remarketing campaigns.

In addition, Merchant Center provides you with a summary report by presenting metrics such as impressions, traffic and click-through rate for SEO studies for your categories and products on your website.

Finally, from the competitive visibility section, you can analyze your competitors and the best sellers in your category, and make price competitive analysis 🙋‍♀️